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Emme partners with Amoena Mia, September 2011

Emme Endorses Revolutionary New Lingerie Collection

Iconic supermodel partners with Amoena to promote the world's first temperature-equalizing full-cup bras.

NEW YORK, NY (Sept. 8, 2011) — At Fashion Week, products that combine beauty, function and “perfect fit” are sure show-stoppers. Amoena, the global leader in breast care product design and manufacturing, offers full-cup women one such show stopper with Amoena Mia and today announces that it has achieved another perfect fit. Amoena has partnered with the American supermodel, TV personality, mom and author Emme to promote the Amoena Mia lingerie collection. Together, Emme and Amoena will celebrate healthy living and feminine style that spans all sizes.

 

“Emme caught our attention because of not only her iconic fashion status, but also the incredible work that she is doing to promote positive self image among women and girls. She encompasses everything we stand for as a brand,” says Phillip Sporidis, President, Amoena USA.

Amoena has built its reputation as the industry leader because it understands a woman’s needs and develops products that support the mind, body and soul of women worldwide. Emme is recognized globally as an advocate for positive body image and self-esteem. Through the partnership, they are sending a message to full-cup women—celebrate your curves and accentuate them with the bra collection offering support, comfort, unmatched style and perfect fit.

What’s truly revolutionary about the collection is that Amoena Mia also responds to body temperature. Amoena incorporated its proprietary Comfort+ technology into each bra style. The temperature-equalizing material (placed in the center, frames and slings) absorbs excess body heat during a rise in temperature, reducing heat build-up where women tend to perspire most. Amoena originally developed its Comfort+ technology for its post-breast surgery products and has received wide acclaim for its application to products for all women.

Amoena’s partnership with the supermodel comes on the heels of Emme launching EmmeNation ( http://emmenation.com) —a new, multi-platform community created from Emme’s professional and personal experiences. Emme designed the community to tap into a unique, current cultural and business opportunity—to encourage wholeness in a woman’s typically stressed and segmented life through events, digital channels and other platforms.

“There is an incredible amount of synergy between the missions of Amoena and EmmeNation. I hope to awaken the magnificence inherent in every woman with EmmeNation, and Amoena celebrates that with the quality of its products,” Emme says. “The construction and sophisticated style of the Amoena Mia collection is unmatched. It’s obvious that the company understands what a woman truly needs and desires from her bra, as well as a trusted brand.” 

Available in a size range from band sizes 32-46 and up to a J cup (in certain styles), Amoena Mia is a uniquely sophisticated bra line. Each style helps accentuate a woman’s curves, creating the ultimate silhouette. Accents like delicate galloon lace and finished embroidery create an elegantly sexy look, which typically is hard to find in larger cup sizes.

As brand ambassador, Emme will make appearances in key markets nationwide, appear in advertisements and consult with Amoena on current and future Amoena Mia line extensions, including Amoena Mia Swim, which launches in Spring 2012.

“Emme brings incredible value to the Amoena Mia brand, with her savvy fashion and merchandising expertise and her advocacy for women,” Sporidis says. “We are honored to partner with such a reputable, trusted and genuine woman. We feel that Amoena has a revolutionary product, and Emme is a revolutionary figure.”

To view the new Fall 2011 Amoena Mia collection, visit www.AmoenaMia.com. To learn more about EmmeNation, visit www.EmmeNation.com.

About Amoena

For more than 35 years, Amoena has focused its efforts on supporting the mind, body and soul of women worldwide, establishing itself as an industry leader with a robust product line that combines technology with supreme comfort to offer bras, swimwear and breast symmetry products to fully address the needs of any woman. Amoena’s mission is to strengthen self-esteem, build self-confidence and accentuate femininity; the company has helped millions of women enjoy fuller lives. In addition, Amoena works with its retail partners to negotiate with health insurance plans to appropriately reimburse breast forms and supplies. For more information, visit www.amoena.us.

 

About Emme

Emme is an advocate for women of all ages to be fit and to live a healthy lifestyle while combating societal and peer pressure to be something other than what comes naturally. For 20 years, Emme has put women’s and children’s issues front and center. She was the first model to speak to these issues before a congressional sub-committee in Washington, DC and continues to speak out about body image issues and funding the arts in schools. Emme currently sits on the Healthy Media Commission for Positive Media Images for Women and Girls co-chaired by Academy Award winning Actress Geena Davis and former FCC commissioner Debra Taylor Tate. She previously hosted Fashion Emergency on E! where she gave fashion advice to women of all ages. Her " Simply Green with Emme" iVillage blog came about from her brush with lymphatic cancer in 2007, pondering all things for the quest of green living for herself and her family. Her column "Ask Emme" appeared monthly in Mode magazine in the 1990s. Her first book, True Beauty—Positive Attitudes & Practical Tips from the World's Leading Plus Size Model, was published in 1997. Her second book, Life's Little Emergencies: Everyday Rescue for Beauty, Fashion, Relationships, and Life, was published in 2003, and she wrote her first children's book What Are You Hungry For?, published by Harper Collins, released in the summer of 2007.

Media Contact:
Holly Cline, Amoena Mia
404.542.9606
Holly.Cline@amoena.com

Temperature-equalizing technology by Amoena Mia

Comfort+ technology transfers heat away from, and back to, the body as needed, absorbing excess heat during a rise in temperature and gently releasing it when body temperature decreases. This material has been incorporated into the centre front panel of each bra, the underband, cup sling and the side panels to help prevent heat-build up where a women tends to perspire most....

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